Not Getting Enough Leads? Try Inbound Marketing

Inbound marketing focuses on drawing the attention of potential customers to a brand or product. Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy … Continue reading Not Getting Enough Leads? Try Inbound Marketing

5 Essential Components of an Excellent Customer Service

Customers will say time and again that they are willing to pay more money for high quality customer service. When it comes to running and growing your business, it all boils down to the strength of your corporate philosophy and customer service. Customers will say time and again that they are willing to pay more … Continue reading 5 Essential Components of an Excellent Customer Service

10 Reasons Your Site Isn’t Getting Enough Traffic

Getting people to your site can be frustrating. Are you following the right techniques? See how making some adjustments could help you out. Your site is great. You spent hours planning it, perfecting its look and feel and coming up with awesome content you know people will love. So where are the readers? Getting traffic … Continue reading 10 Reasons Your Site Isn’t Getting Enough Traffic

How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your … Continue reading How to Extend the Life of Your Direct Mail Postcard or Brochure

10 Predictions for The Future of Inside Sales

Advances in technology have reshaped the face of sales. Inside sales involve the sale of products and services by reps working remotely. It relies on contact by phone and online, rather than meeting face-to-face. At present, the inside sales market is growing 300 percent faster than traditional sales. While the size of this growth might … Continue reading 10 Predictions for The Future of Inside Sales

4 Social Marketing Trends to Implement This Year

It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017 can’t be met if you don’t start putting plans into action. Your social marketing is just one factor to consider. We make it a little easier for you with these trends you could put into … Continue reading 4 Social Marketing Trends to Implement This Year

Free Ways to Increase Your Company’s Visibility on Social Media

How o you boost visibility with little to no budget? Gaining relevant followers and connections on social media boosts your brand awareness. It widens the top of the sales funnel and essentially fosters greater relationships with customers. It gives content a greater weight with search engines to help increase the position of owned sites. Social … Continue reading Free Ways to Increase Your Company’s Visibility on Social Media

Inbound Marketing Tips and Tricks for 2017

Developing the perfect inbound marketing strategy for 2017 can be difficult. While most business owners are focusing on boosting their search engine visibility or writing plenty of blog posts, there are still several other opportunities available. Modern marketing goes far beyond writing interesting content and properly placing keywords. If you aren’t sure where to start … Continue reading Inbound Marketing Tips and Tricks for 2017

Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into

If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there's a lot of nuances when it comes to why people do what they do. Some are overwhelmed by choice and opt for what's easiest while others need to examine every … Continue reading Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into

Increase Sales in 2017 with a Solid Marketing Plan

Every business owner hopes that the upcoming year will be more successful than the last; but instead of just hoping, entrepreneurs can create plans to ensure those goals are met. New product launches, expansion and franchising are common way to increase sales, but they are risky and costly. However, implementing a new or improved marketing … Continue reading Increase Sales in 2017 with a Solid Marketing Plan