How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your …

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Effective Tactics for B2B Online Marketing

When backed by a strong strategy, B2B online marketing can offer tremendous value to a company. To be effective, it's important to choose the best approach based on your specific goals. Without a well-informed decision, you risk wasting valuable resources, money and brand equity. It's essential to have a clear understanding of the impact each approach can …

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B2B Marketing Strategies that Raise Visibility and Win New Business

To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study …

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How to succeed in B2B Small Business PR with Social Media

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR. Don’t get drowned out by bigger B2B businesses in …

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The 9 Circles of B2B Marketing Hell

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. But, if you know what to avoid, it’s much easier to navigate …

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