Examining Buyer Motivations in B2B Sales: The 4 Groups Your Customers Fall Into

If marketers and salespeople knew exactly why people bought their products, it would be a lot easier to pedal their wares. The problem is there's a lot of nuances when it comes to why people do what they do. Some are overwhelmed by choice and opt for what's easiest while others need to examine every …

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Effective Tactics for B2B Online Marketing

When backed by a strong strategy, B2B online marketing can offer tremendous value to a company. To be effective, it's important to choose the best approach based on your specific goals. Without a well-informed decision, you risk wasting valuable resources, money and brand equity. It's essential to have a clear understanding of the impact each approach can …

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B2B Marketing Strategies that Raise Visibility and Win New Business

To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study …

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How to succeed in B2B Small Business PR with Social Media

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR. Don’t get drowned out by bigger B2B businesses in …

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3 Underutilized B2B Advertising & Marketing channels

As manufacturing and distribution continues to evolve, a range of new B2B advertising and marketing opportunities have arisen. B2B advertising channels that were previously seen as being of use only to B2C companies are now driving increased sales for those in the B2B sphere. In particular, the widespread adoption B2B eCommerce by manufacturers and suppliers, …

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