3 Killer Strategies for creating Brand Voice while earning a strong ROI

Your brand voice is the messaging used to communicate the values your company holds to consumers. This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated. Every time potential consumers and current customers interact or observe your brand, they’re …

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Three Rules from Advertising Gospels to Create Strong Brands

A couple of days back, my five-year old son came to me and naively told me that we should replace our current hand wash with Dettol’s. I asked him, “Who told you?” I thought he must have learned this from his teachers at school (teachers are the best brand advocates). But to my surprise, he …

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