If you sell a service, chances are you are wasting your time and money on marketing, but you can make it work with 3 simple steps to build a personal brand that helps you stand out and become well known, well paid & wanted. If a brand is an asset for a business, making it … Continue reading The 3 R’s Of Personal Branding
As brands and logos have evolved over the last several years, it’s become evident that simplicity and minimalistic design is a key new direction for modern brand marketing. Even the most iconic brands and logos are following the mindset of “less is more” when it comes to their designs. From less detailed images to geometrically-inspired … Continue reading When Less is More in Logo Design and Visual Branding
“Can you make the logo bigger?” is the most requested design edit that we receive and we understand that you take pride in your logo — and you should. After all, you have likely invested a lot into the creation and credibility it holds. No wonder you fear the thought of it being overlooked! However, … Continue reading Why your Logo doesn’t need to be bigger.!
Your brand voice is the messaging used to communicate the values your company holds to consumers. This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated. Every time potential consumers and current customers interact or observe your brand, they’re … Continue reading 3 Killer Strategies for creating Brand Voice while earning a strong ROI
A couple of days back, my five-year old son came to me and naively told me that we should replace our current hand wash with Dettol’s. I asked him, “Who told you?” I thought he must have learned this from his teachers at school (teachers are the best brand advocates). But to my surprise, he … Continue reading Three Rules from Advertising Gospels to Create Strong Brands