How to embrace Relationship Marketing to expand your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not …

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How Much Can a Bad Review Hurt Your Business?

Some business owners seem to believe that any bad review is a personal reflection on the quality of their business. Others argue passionately that there is no such thing as bad press, and that they don’t worry about bad reviews because bad reviews don’t hurt. For sensible business owners, can bad reviews hurt your business …

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5 ways to use Facebook Groups to market your Business

Facebook Pages are fast becoming a pay-to-play model. If you want people to see your posts, you have to start running ads to them. Otherwise even people who’ve liked your posts won’t always see all your posts. Further, Facebook, in an algorithm update announced that it will prioritise posts from family and friends over posts …

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5 Tactics for ensuring Customer Success

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. …

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Watch for Warning Signs: 7 Red Flags Every Business Should Be Aware Of

Even if business is fine, a company should always be vigilant for signs of potential future problems. By spotting possible issues farther in advance, management can take action to prevent or minimize problems and the corresponding financial pain. Here are seven easily observable warning signs that indicate a business might be headed for tough times …

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Ahead of the Pack: 4 Ways to Keep Your Business Competitive

Whatever industry you’re in, there will almost certainly come a point when you need to make changes to your business plan to accommodate market shifts. Regardless of your business type, financial situation or strength, if you aren’t constantly focused on your competitiveness in the marketplace, then you’re placing your business’s longevity at risk. Because even …

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How to Maximize Business Travel — and Still Enjoy Yourself

There are a few universal truths in this world. The sun will always rise in the east and set in the west; the leaves will always turn colors in the fall; and business travel will always be stressful. Wait, what? Sure, business trips can be stressful, but that doesn’t mean they have to be. What’s …

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5 Lessons Businesses Can Learn From Athlete Entrepreneurs

All too often, athletes are assumed to be bad at handling finances, foolish about money, and generally not good at understanding the business side of their sport. In fact, many athletes excel at creating business opportunities, improving their financial standing, and choosing philanthropic opportunities that increase their worth. What can businesses learn from athlete entrepreneurs? …

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