Understanding your Changing Customers and Applying the Best Strategies to Keep Them

There are any things that you can control in your business but certainly not the ever evolving customer base that you have. Every business deals with changing customers all year round. Your customers are adaptive to the changing business environment and thus bound to change from time to time. As a business owner, you need … Continue reading Understanding your Changing Customers and Applying the Best Strategies to Keep Them

How Much Can a Bad Review Hurt Your Business?

Some business owners seem to believe that any bad review is a personal reflection on the quality of their business. Others argue passionately that there is no such thing as bad press, and that they don’t worry about bad reviews because bad reviews don’t hurt. For sensible business owners, can bad reviews hurt your business … Continue reading How Much Can a Bad Review Hurt Your Business?

Your most valuable asset: Your Database of Customers

Have you ever wondered why some businesses are successful at providing excellent customer experiences while others fail? The answer lies in a database of customers. A database of customers is more than a collection of just names and email addresses. In fact, it’s an informational gold mine and perhaps the most valuable asset of your … Continue reading Your most valuable asset: Your Database of Customers

Existing Customers are Golden, Here’s Why.?

Did you know that 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision? To put it simply, customers value share-worthy experiences and have gotten used to passing on good news to others. Thanks to increasingly digital audiences, brands can take one look at online mentions and social shares to see just … Continue reading Existing Customers are Golden, Here’s Why.?

How to personalize Customer interactions to increase Loyalty and Profits

Between brick-and-mortar businesses and online stores, consumers have a myriad of options when purchasing goods and services. With this intense competition for buyer attention, what can you do to stand out from the crowd? Success lies in adding client-centered interactions to your global marketing strategies. Using an omnichannel approach, you can engage current and potential … Continue reading How to personalize Customer interactions to increase Loyalty and Profits

5 Tactics for ensuring Customer Success

What do you think makes a B2B company successful? Turning a profit? Going public? Rapid growth? If you put yourself in the shoes of a customer success manager (shoes I’ve filled more than once), the correct answer will be revealed… If your customers are succeeding (with your tools, support, and encouragement), then you’re succeeding too. … Continue reading 5 Tactics for ensuring Customer Success