Inbound marketing focuses on drawing the attention of potential customers to a brand or product. Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy … Continue reading Not Getting Enough Leads? Try Inbound Marketing
There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your … Continue reading How to Extend the Life of Your Direct Mail Postcard or Brochure
Advances in technology have reshaped the face of sales. Inside sales involve the sale of products and services by reps working remotely. It relies on contact by phone and online, rather than meeting face-to-face. At present, the inside sales market is growing 300 percent faster than traditional sales. While the size of this growth might … Continue reading 10 Predictions for The Future of Inside Sales
It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017 can’t be met if you don’t start putting plans into action. Your social marketing is just one factor to consider. We make it a little easier for you with these trends you could put into … Continue reading 4 Social Marketing Trends to Implement This Year
To be successful, marketing campaigns must adjust to changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart ways to reach out to customers is more important … Continue reading Why Smart Outreach is the Future of Marketing.!
As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or banner ads. Display advertising can be an … Continue reading 7 things you need to know about Display Advertising
Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR. Don’t get drowned out by bigger B2B businesses in … Continue reading How to succeed in B2B Small Business PR with Social Media