What Smarketing Looks Like (And Why Your Company Needs to Adopt It)

Smarketing is a new buzz word in the world of sales and marketing. Actually, it’s a contraction of sales & marketing. Hubspot defines smarketing as: “…the alignment between your sales and marketing teams created through frequent and direct communication between the two.” Since a company’s end goal is always the same, it makes perfect sense …

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Inbound Marketing Tips and Tricks for 2017

Developing the perfect inbound marketing strategy for 2017 can be difficult. While most business owners are focusing on boosting their search engine visibility or writing plenty of blog posts, there are still several other opportunities available. Modern marketing goes far beyond writing interesting content and properly placing keywords. If you aren’t sure where to start …

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How to Improve Lead Flow And Why It Matters.!

Are your sales and marketing teams dropping the ball on lead management? For every lead that isn’t followed up with properly, potential revenue is stripped from the bottom line. Here’s a look at how to improve lead flow from marketing to sales and why this process is so important to your customer acquisition. What is …

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B2B Marketing Strategies that Raise Visibility and Win New Business

To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? what goes? That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study …

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Understanding your Changing Customers and Applying the Best Strategies to Keep Them

There are any things that you can control in your business but certainly not the ever evolving customer base that you have. Every business deals with changing customers all year round. Your customers are adaptive to the changing business environment and thus bound to change from time to time. As a business owner, you need …

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6 Reasons Graphic Design is More Important to Your Business Than You Think.

As a business owner, you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed …

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Why Smart Outreach is the Future of Marketing.!

To be successful, marketing campaigns must adjust to changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart ways to reach out to customers is more important …

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How to embrace Relationship Marketing to expand your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not …

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7 Social Media Secrets to Boost Business

Social media can be an investment of time that pays off for your business Reaching your demographics is important as a business owner and the power of social media shouldn't be discounted. There are more than 3 billion people who use the internet daily and more than 2 billion of them have social media accounts, …

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