8 Ways To Use Social Media To Promote Your Company

Modern society revolves around technology and mobile devices, so using social media to reach your audience is a great way to promote your business. However, there are still countless marketers and small business owners that are struggling to harness the power of social media. Social media is an awesome, cost-effective way to market your company …

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What Smarketing Looks Like (And Why Your Company Needs to Adopt It)

Smarketing is a new buzz word in the world of sales and marketing. Actually, it’s a contraction of sales & marketing. Hubspot defines smarketing as: “…the alignment between your sales and marketing teams created through frequent and direct communication between the two.” Since a company’s end goal is always the same, it makes perfect sense …

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Not Getting Enough Leads? Try Inbound Marketing

Inbound marketing focuses on drawing the attention of potential customers to a brand or product. Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy …

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5 Essential Components of an Excellent Customer Service

Customers will say time and again that they are willing to pay more money for high quality customer service. When it comes to running and growing your business, it all boils down to the strength of your corporate philosophy and customer service. Customers will say time and again that they are willing to pay more …

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10 Reasons Your Site Isn’t Getting Enough Traffic

Getting people to your site can be frustrating. Are you following the right techniques? See how making some adjustments could help you out. Your site is great. You spent hours planning it, perfecting its look and feel and coming up with awesome content you know people will love. So where are the readers? Getting traffic …

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How to Extend the Life of Your Direct Mail Postcard or Brochure

There are many steps you can take to ensure your direct mail materials get noticed and read. Opting for quality graphics and professionally written copy, and including incentives that are irresistible to your target audience is a good place to start. But did you know that there are ways to extend the life of your …

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10 Predictions for The Future of Inside Sales

Advances in technology have reshaped the face of sales. Inside sales involve the sale of products and services by reps working remotely. It relies on contact by phone and online, rather than meeting face-to-face. At present, the inside sales market is growing 300 percent faster than traditional sales. While the size of this growth might …

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4 Social Marketing Trends to Implement This Year

It’s still January, but the year is already slipping away. Those goals you made to elevate your marketing in 2017 can’t be met if you don’t start putting plans into action. Your social marketing is just one factor to consider. We make it a little easier for you with these trends you could put into …

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Free Ways to Increase Your Company’s Visibility on Social Media

How o you boost visibility with little to no budget? Gaining relevant followers and connections on social media boosts your brand awareness. It widens the top of the sales funnel and essentially fosters greater relationships with customers. It gives content a greater weight with search engines to help increase the position of owned sites. Social …

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